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Saturday, 12 March 2016 - 7:35
Socialists embark on new campaign to fight dark skin shaming
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Under the #unfairandlovely a new social media campaign was launched to celebrate dark skins. The global movement is now challenging the widely-held belief that fair skin is more attractive than dark skin.

In matrimonial advertisements in South Asian countries, including Sri Lanka, women with "fair complexion" are in high demand, and millions of men and women around the world have resorted to bleaching their skin, media reported.  

Three students from the University of Texas started this campaign, which soon went viral on social media.

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