Facebook has changed much since its inception especially when it comes to video.
Looks like there will be increased presence of video on the popular social networking site during the next few years, according to a top company executive.
Nicola Mendelsohn, Facebook's vice-president for Europe, the Middle East and Africa, was asked about what the network would look like in five years in terms of content, while speaking at Fortune's Most Powerful Women International Summit in London on Tuesday.
"We're seeing a year-on-year decline of text," she told the audience. "If I was having a bet, I'd say video, video, video."
"The best way to tell stories in this world, where so much information is coming at us, actually is video," she continued. "It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information."
While Facebook CEO Mark Zuckerberg and other company executives have expressed similar sentiments in recent months, Quartz writer Cassie Werber reports that the atmosphere at the Fortune conference shifted after Mendelsohn's last comment, "perhaps because the written word seems a rather major aspect of civilization to dispatch with so quickly."
Indeed, 24 hours later people are still reacting with horror upon hearing Mendelsohn's prediction that text will eventually be phased out of the world’s largest and most influential social network.