Friday, 15 July 2016 - 15:04
India's 'Gold Man' Beaten to Death in front of Son
Datta Phuge, the Pune businessman who came to be known as the "gold man" after he was photographed in a pure gold shirt a few years ago, was allegedly beaten to death in front of his son late last night.
Mr Phuge, 48, was reportedly attacked by a dozen men who dragged him out of his car, struck him with a sickle and pounded him to death with huge stones before running away.
His 22-year-old son, who was also present, was spared by the attackers.
The police say Mr Phuge and his son were invited by one of the suspects for a birthday celebration.
A financial dispute is suspected to be the motive. Four persons have been detained. Some reports said his nephew is among them.
Four years ago, the high-profile businessman made a memorable image in a 22 carat gold shirt worth over Rs. 1 crore, with Swarovski crystal buttons and a matching gold belt. It was billed as the world's most expensive shirt and designed to catch the eye easily.