Indian diamond magnate Savji Dholakia caught the world's attention two years ago when he rewarded nearly 1200 employees with extravagant Diwali bonuses that included cars and apartments.
Mr Dholakia's 21-year-old son, studying business management in the US, has now laid claim to his own share of headlines. In service to a family tradition, Dhravya was dispatched for a month to Kerala with three sets of clothes and a modest portion of cash for emergency use only to find employment and lodging in a city he had never visited.
The plan set for Dravya by his Surat-based billionaire father had three clear conditions. He could not work in the same place for more than a week, he could not use his father's influence, nor could he use the Rs 7000, his only help from home, unless there was an emergency.
Dravya, who is pursuing his MBA in the United States, was given this hard task when he went to his home country on a holiday. Accepting the challenge, Dravya decided to go to Kochi as he did not know Malayalam and Hindi being scarcely spoken there.
He first worked at a bakery in Kerala (South Indian state), then at a call center, a footwear shop and a McDonald outlet. And it was nowhere near easy for him. He had no job or place to stay for the first 5 days and was rejected in around 60 places when he went seeking a job. Now, Dravya says that has learned the value of job in just a few days, Indian media reports.