Survey+suggests+no+change+in+US+Facebook+loyalty+despite+scandal
Monday, 07 May 2018 - 10:27
Survey suggests no change in US Facebook loyalty despite scandal
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Most Facebook users in the US remain loyal, despite the recent data sharing scandal involving a political consultancy firm, a poll suggests.

Facebook admitted last month that the data of 87 million users had been improperly shared with the UK-based firm, Cambridge Analytica.

The Reuters/Ipsos survey found no clear loss or gain in use since then.

A quarter of Facebook users said they used it less or had left it but another quarter said they used it even more.

The remaining half said their use of the network had not changed.

However, the survey was limited to the US and analysts are waiting to see how the social media giant's sales performance in the second quarter, when the scandal was at its height.

In the first quarter, its sales rose by nearly 50%, with profits reaching $4.9bn (£3.6bn) compared to $3bn last year.
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