Hiru News Website becomes first Sri Lankan website to feature a 'Home Page Takeover' : Video
Asia Broadcasting Corporation and it's Channels have always been in the forefront of innovation in the Media Industry of Sri Lanka. Today the Digital Media Arm of ABC, Lotus Technologies (Pvt) Limited has developed a ‘first of its kind’ innovation in the Digital Space - A ‘Homepage Takeover’ on their (Tri-Lingual) Breaking News Portal www.hirunews.lk and on www.sooriyanfmnews.lk
This has been made possible by Lotus Technologies for one of Sri Lanka’s leading advertising agencies Starcom Worldwide Sri Lanka, and executed for their client Sri Lankan Airlines. This innovation will be live today (30th April 2014 - Sri Lankan Airlines One World launch day campaign).
‘According to a recent study by the National Center for Biotechnology Information (UK), an average human attention span has rapidly declined over the past decade. While in 2001 people could stay focused for 12 seconds, marketers now only have eight seconds to grab their audience’s attention’ – The Marketer Magazine.
This innovation gives the advertiser the best opportunity to grab the attention of the audience, without disturbing the reader.