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Thursday, 07 August 2014 - 7:19
HIRU TV MOBILE APP only media app representing Sri Lanka in the global World Summit Award Mobile 2014

WSA mobile jury of top IT experts evaluates the world’s best mobile content.

Hiru TV Mobile App has been nominated to represent Sri Lankan Media Apps at the UN-based World Summit Award Mobile 2014. HIRU TV, Sri Lanka’s Number One TV Channel, recognized for its creative and high quality programs and credible news, It’s mobile apps (for android and iOS) too lives up to this reputation and offers a rich unique entertainment experience beyond the shores of Sri Lanka to connect the globally scattered Sinhala speaking diaspora. It is significant that the app has connected many homes and villages in Sri Lanka to their family members working or living overseas specially the Sinhala speaking migrant worker communities in the Middle East.   It has commendably converged the old media of television with new media of ubiquitous mobile devices to bring to its audience Hiru Live TV, favorite TV programs, up-to-the-minute news reporting, articles, photos, videos and blogs in a dynamic and personalized way. Hiru TV’s Mobile App is the ONLY MEDIA APP from Sri Lanka to compete at the WSA 2014. The Hiru TV Mobile App is powered by Lotus Technologies (Pvt) Ltd, the Digital Media Arm of Asia Broadcasting Corporation (Pvt) Ltd.

“WSA-mobile’s goal is to find out what works in different markets and in different parts of the world and what really makes a difference for the people in remote villages and global megacities”, explains Peter A. Bruck, Chairman of the WSA-mobile. The World Summit Award mobile is an UN-based initiative that selects and showcases the world’s best mobile content to bridge the digital gap and put UN-WSIS targets into action.

Starting today, an international jury of renowned IT experts and industry leaders will evaluate this year’s nominated products. Jury members come from all continents and have backgrounds in the creative industries, telecommunication, advertising, journalism and research, as well as in teaching. The jury also includes representatives of international organisations in the ICT-for-development field.

“Consequently, it is not a product’s commercial success that matters most for the jury”, emphasizes Peter A. Bruck, Chairman of the WSA Board. According to Bruck, the jury will judge the value of the content as well as the product’s design and its technical realization. Furthermore, each nominee’s contribution to bridging the digital divide will play a central role for the jury.

About the WSA-mobile

Organised by the International Center for New Media (ICNM) in Salzburg, the World Summit Award Mobile is a global initiative within the framework of, and in cooperation with, the United Nations World Summit on the Information Society (WSIS), in collaboration with UNESCO, UNIDO and UN GAID. Abu Dhabi, as the city of the award’s key partner ADSIC (Abu Dhabi Systems & Information Centre), will be the host for the WSA-mobile Award.

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