Saturday, 25 October 2014 - 8:30
Hiru Golden Film Awards ceremony which would take Sri Lankan cinema to international stage today - Several bollywood superstars arrive in the island
The largest local cinema award ceremony that leaves a golden note in the history of Sri Lankan cinema, Hiru Golden Film Awards will be held this evening at the Sugathadasa Indoor Stadium.
The Hiru Golden Film Awards organized as per international standards will be held with the participation of local and Bollywood superstars.
Bollywood star, Vivak Oberoi and super vocalist Alka Yagnik arrived in the country yesterday while, Bollywood superstars Bipasha Basu, Neha Dupia, Anil Kapoor and Sunil Shetti arrived in the country today.
The Hiru Golden Film Awards has been organized according to international standards and is the first of its kind in Sri Lanka.
Hiru Golden Film Awards, the first of its kind, will award films screened in 2012 and 2013 and another 100 short films produced during the same period.
Hiru Golden Film Awards is held at a time where there is a large vacuum in the local film industry.
Sri Lankan film industry which began 67 years ago passed its golden era where film personnel were appreciated. But no quality productions were screened afterward thereby making it one of the cause to collapse the industry.
In order to fill the vacuum, Hiru Golden Film Award, which was organized according to a concept by Asia Broadcasting Corporation Chairman Rayynor Silva, will take revolutionary profile in the local cinema industry.
16 years ago, the local radio industry was also given a new perspective following a concept given by Asia Broadcasting Corporation Chairman Rayynor Silva.
As a result, a family of radio channels such as Hiru FM, Sha FM, Sun FM, Gold FM as well as Sooriyan FM were introduced.
Leading in the arena, Asia Broadcasting Corporation later introduced its first Television channel Hiru TV.
By presenting the Hiru Golden Film Awards, the Asia Broadcasting Corporation led by its Chairman Rayynor Silva is preparing to take new steps for the betterment of the local cinema industry.
Expressing his views about the Hiru Golden Film Awards, Chairman Rayynor Silva said that through the Hiru Golden Film Awards, he expects to elevate the Sri Lankan Cinema to a new level.
He further said that this is the best time to help better the industry.
Bollywood superstar Vivak Oberoi said that the Hiru Golden Film Awards is clear proof the commitment of Sri Lankan towards cinema
Super Indian vocalist Alka Yagnik said that she would sing her best to entertain her Sri Lankan fans during the festival.
The Hiru Golden Film Awards will begin at 6 this evening at the Sugathadasa Indoor Stadium premises.