Monday, 23 March 2015 - 15:32
Signal's "Cavity-Free Sri Lanka" Dental Camp sets a new Guinness World Record
Sri Lanka’s leading Oral Care brand, Signal, recently demonstrated its commitment towards mobilizing a national effort to work towards a “Cavity Free Sri Lanka”. The brand set out to ensure overall good oral health by setting a unique Guinness World Record with the participation of schoolchildren and the dental community.
This landmark event, held in Kandy, set the Guinness World Record for the highest number of dental screenings conducted at one location, during a single day.
In setting the world record, 9334 dental screenings were done at the Gatambe Ground, with the assistance of the Sri Lanka Dental Association and the Dental Faculty of the University of Peradeniya; without their tremendous contribution it would not have been possible to achieve such results, says Ms Wathsala Aluthgedera, Category Head – Oral Care, at Unilever Sri Lanka. She further added, “It was a momentous occasion for everyone involved in this endeavor to be a part of such a significant achievement. Signal has been at the forefront of many a milestone in oral care in Sri Lanka over the past 56 years and this is yet another key achievement for Sri Lanka and for Signal.”
The Signal Guinness World Record for the most number of dental screenings conducted at one location, during a single day, was achieved with the participation of enthusiastic schoolchildren from many schools in Kandy. For the children, it was a historic occasion to be actively involved in the setting of a world record. It was also an opportunity for them to be inculcated into the good habits of regular oral health.
“Signal is pleased to mark this significant achievement as a historic event; one of our core objectives is to get our communities involved in working towards a Cavity Free Sri Lanka” says Mr Siddharth Banerjee, Country Marketing Director, Unilever Sri Lanka. “This year we are focusing on ‘Brush Day & Night’ as our global oral health campaign. The campaign is based on getting the children actively involved in brushing teeth while also encouraging the entire family to do so”, he added.
Generating awareness of sound oral care has formed the cornerstone of Signal’s campaign, explains Mr Banerjee. The brand has been closely associated with many dental projects and initiatives undertaken with the objective of bringing oral care to communities throughout the country. “Our goal is ensuring a Cavity Free Sri Lanka and our mission is to rally the country towards that singular goal though multiple approaches that mark good oral health,” he adds.
The event was attended by officials from the Dental Services Unit of the Ministry of Health, Dental Faculty of the University of Peradeniya and Sri Lanka Dental Association officials. Also present at the occasion were officials from the Guinness Book of World Records and employees from Unilever Sri Lanka.