Hirunews Logo
Pepsi+to+replace+Coke+in+NBA+marketing+deal
Tuesday, 14 April 2015 - 12:00
Pepsi to replace Coke in NBA marketing deal
8

Shares
1,039

Views
PepsiCo will sponsor the National Basketball Association, ending a 28-year deal between its arch rival Coca-Cola and the NBA.

PepsiCo will be the official food and drinks partner of the NBA, the Women's National Basketball Association, NBA Development League, and USA Basketball.

The deal, which starts next season, covers North America, and also China, where NBA is growing in popularity.

Financial terms of the sponsorship were not disclosed.
Make a Comment
Make a Comment

DOWNLOAD HIRUNEWS APP ON ANDROID & APPLE