Friday, 17 April 2015 - 11:46
Maggi voted 'Food Brand of the Year' and 'Youth Food Brand of the Year' for the third consecutive year
Sri Lankan consumers voted Nestlé’s much loved food brand, Maggi, ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ at the SLIM - Nielsen People’s Awards 2015 for the third consecutive year.
Over a period of 30 years in Sri Lanka, Maggi has offered consumers a wide range of products catering to the local palate and enjoyed by all ages. The Maggi portfolio of products feature the noodles range comprising of Maggi classic noodles available in both chicken and curry flavours, the Maggi Devilled noodles range - Devilled Kottu, Devilled Chilli Chicken, Maggi Devilled X-tra Spicy Blast and its latest entrant Maggi Devilled X-tra Green Chilli, containing popular indigenous flavours.
Maggi seasonings such as Maggi Rasa Musu and Maggi Soup Cubes as well as Maggi Coconut Milk Powder, made from the finest Sri Lankan coconuts are chosen by millions of Sri Lankan housewives for daily cooking purposes.
Maggi offers consumers a great combination of taste and nutrition; “Rasa Piri Guna Sapiri”.The Maggi classic noodle range is fortified with Calcium and vitamin A, and is enriched with vegetables enabling consumers to add micro nutrients into their daily diets. Further, Maggi Rasu Musu is fortified with iron.
Commenting on the win, Asst. Vice President – Food of Nestlé Lanka PLC, Ms. Priyadarshinie Karunaratne said, “We are honoured and proud to be recognised as the ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ which is a testament of the positioning we have in the hearts of our Sri Lankan consumers. We will continue to innovate and renovate our products and delight our consumers with new offerings in the coming years. We extend our heartfelt appreciation to our loyal consumers for establishing Maggi as the leading food brand in Sri Lanka.”
Managing Director of Nestlé Lanka PLC, Ms. Shivani Hegde said, “The strength of Maggi lies in its ability to continuously understand consumers’ lifestyles and innovate and renovate its products to meet their needs. We are extremely gratified and humbled by this win, which indicates that we have won the trust of the people of Sri Lanka.”
Maggi constantly engages with its consumers by being present at all key events held across the country and even has a presence on social media via the Maggi Devilled Facebook fan page that has helped to further strengthen the brand’s bond with consumers over the years.
The SLIM - Nielsen Peoples Awards is Sri Lanka’s premier marketing awards ceremony. Organised by the Sri Lanka Institute of Marketing (SLIM) together with Nielsen Research Agency in Sri Lanka, it’s widely acknowledged as the best platform for the recognition of brands and personalities that have touched the hearts and minds of every Sri Lankan.