Friday, 05 June 2015 - 15:21
amanté Boutique enhances consumer experience through Enchantress Loyalty Card

Sri Lanka’s premier lingerie brand, amanté, recently launched its Enchantress Loyalty Card at an exclusive event, which was attended by the loyal customers and senior management of amanté Sri Lanka. amanté is the first lingerie brand in Sri Lanka to embrace the novel concept of loyalty and develop a fully-fledged loyalty programme for its customers. At the ritzy launch event, Niranjan Wijesekera, CEO, MAS Brands (Pvt) Ltd officially launched the programme, by presenting the first Enchantress Loyalty Cards to Bhawna Amalean and Nisha Amalean. The loyalty card will provide customers who shop at the amanté Boutique with the opportunity to earn and redeem points with every purchase while benefiting from exclusive offers, special savings, invitations to VIP gatherings and launches as well as a variety of special lifestyle offers and gift vouchers.

The amanté Boutique is located at the Racecourse Mall, Colombo 07 and features a world-class range of lingerie, sleepwear, sportswear and swimwear in sleek and elegant designs. The Boutique, which was designed by internationally acclaimed retail architectural specialists, radiates the colonial charm of the building’s façade while the contemporary interior offers a pampered shopping experience; with lighting, visual merchandising and spacious changing rooms which provide amanté’s discerning customers with an unparalleled experience. It offers customers a dedicated space where they can shop for intimate wear, with the assistance of well trained and experienced lingerie consultants.

Loyalty cardholders will also be able to pre-order new amanté collections and will have priority access to special gatherings and events, such as the amanté fashion shows and ‘Happy Hours’. Loyal customers will be able to apply for the Enchantress Loyalty Card for free by filling in a short form at the amanté Boutique; thereafter a personalized card will immediately be provided for their use.

amanté is designed for modern indulgent women who exude youthful exuberance and are confident about themselves and their bodies. The brand fuses comfort with style to offer a diverse range of lingerie that is designed with the preferences and requirements of Sri Lankan and South Asian women in mind. amanté’s collections are available at the amanté Boutique and leading retailers.

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