Thursday, 18 June 2015 - 17:59
The Hirdaramani Group extends its sustainability and CSR reach to Mullaitivu

Following the opening of its newest factory in Mullaitivu, the Hirdaramani Group is also actively implementing its CSR and sustainability programmes in the region. Fully-owned and operated by the Hirdaramani Group, the factory is the 21st facility in the company’s island-wide network, and the 35th facility in its global portfolio. The new factory provides hundreds of people with employment, and the company has also invested in a local school and training centre, which will play a crucial role in supporting the social and economic development of the area.

The Hirdaramani Group is one of Sri Lanka’s leading apparel manufacturing companies. With a fully-integrated infrastructure encompassing manufacturing, product development, design, printing, embroidery, washing and packaging, Hirdaramani provides a one-stop shop solution in the apparel industry, and the company also has extensive experience handling a range of internationally renowned brands. The Hirdaramani Group is also committed to building a sustainable industry and supports the communities it operates in, by running a variety of CSR initiatives.

As part of its commitment to support the local community, the Hirdaramani Group rebuilt a local school in the area - the Puthukkudiyiruppu Roman Catholic Vidyalaya. Hirdaramani’s Special Project team led by Hudson Wewalage and Aasiri Ediriweera successfully completed the project in March 2015 with the assistance of the school staff and members of the community. A total of five new classrooms were constructed, the new school building was equipped with new furniture and improvements were made to the sanitation system. The completely refurbished school has been handed over to the community, and at present 440 students are enrolled in classes which run from Grade 1 to Grade 11.

Commenting on the project, the Principal of Puthukkudiyiruppu Roman Catholic Vidyalaya, stated, “Due to the state of our school premises, it was challenging for us to offer the children of our community, a high quality education. However the upgraded school building and facilities have given us renewed hope. This project has shown our students that there are people in this world, who do care about them and are willing to invest in them, so they can have a brighter future. The impact of the renovated building on the students and teachers alike has been tremendous, and thanks to this investment, we will be able to provide our students with a better education.”

Commenting on Hirdaramani’s commitment to supporting the local community, Ranil Pathirana, Director of the Hirdaramani Group stated, “The Hirdaramani Group always tries to affect change in the communities in which we operate. This school, established in 1937, was forced to shut down in 2009 due to the ongoing civil war. Since then, the school has operated on a small scale in open huts and poor conditions. The Hirdaramani Group built a new facility consisting of classroom blocks which replaced the huts, and we also provided upgraded water and sanitation systems.”

Commenting on the impact of the school project, Chamindra Perera Dassanayake, Group Head of Human Resources, the Hirdaramani Group stated, “Our experience in Mullaitivu has been very positive. Coming here and seeing how much effort people have put into rebuilding their lives after the war, has galvanized our own commitment. By investing in this school, we are investing in the potential of each student in this village, in the same way that we have invested in communities across Sri Lanka. Investing in this school is one of the most significant contributions we can make, to ensure that the members of this community enjoy a brighter future.”

The Hirdaramani Group also runs a training centre in the area, to provide employees with the skills they need to fulfil a cross-section of roles in the factory. The training centre through specially tailored programmes, helps to motivate staff and provides them with the knowledge and training they need to excel in their jobs, it also helps them to strengthen a variety of skills. The Hirdaramani Group is dedicated to continuing its legacy of innovation and makes significant investments in its employees to stay ahead in the fast moving apparel industry.

With a 100+ year heritage marked by innovation, strong relationships and a commitment to sustainability, the Hirdaramani Group has become one of Sri Lanka’s most reputed companies. From its beginnings as a single retail store in the heart of Colombo's commercial district, the Hirdaramani Group has grown rapidly and diversified in recent years to encompass the apparel, leisure, power, information technology and retail industries. Today the company boasts a rich and diverse presence which is spread across six countries and six industries. The Hirdaramani Group has over 50,000 employees, and each of them continuously makes their own contribution to the company's story of excellence and success.

About the Hirdaramani Group

Evolving from a single retail store established in the early 1900s, the Hirdaramani Group is today a global business with 50,000+ employees and a diversified footprint that spans across six countries and multiple industry sectors. A pioneer in the Sri Lankan apparel industry, Hirdaramani has a fully-integrated infrastructure, delivering an end-to-end supply chain solution to the industry via factories in Sri Lanka, Bangladesh and Vietnam. Hirdaramani’s reputation for streamlined processes and high quality products is highlighted by its marathon partnerships with leading global brands.

The company has also led the way in the adoption of greener technologies and processes boasting the world's first custom built green apparel factory and Asia's first Carbon Neutral® apparel factory. Hirdaramani is a committed proponent of better businesses practices and has remained a champion of innovation and change in the apparel industry for over 100 years.
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