Serendib Flour Mills recently extended its support to the Pro-Food Pro-Pack Exhibition as the Silver sponsor of the event for the second consecutive year. The exhibition was attended by many high profile delegates including the Minister of Finance Hon. Ravi Karunanayake and Secretary to the Ministry of Industries S. S. Miyanawala.
The exhibition, organized by the Sri Lanka Food Processors Association (SLFPA), was held at the BMICH for the 14th successive year. The Pro-Food Pro-Pack Exhibition is the most comprehensive food, beverage and packaging exhibition that is held in Sri Lanka. The exhibition comprised over 300 stalls from over 20 countries and showcased local and international food processing and packaging companies and promoted a diverse range of food, cuisines and services.
The three-day event was a great success for Serendib Flour Mills as the stall drew the attention of many participants. Showcasing a wide range of Serendib’s very own flour varieties such as All Purpose Wheat Flour, Atta Flour, Wholemeal Flour and Cake Flour in 1 kg formats, as well as Semolina in ½ kg formats, the stall also featured demonstrations on how to make a variety of flour based products. The stall provided customers with cooking tips and recipes, and it gave them the chance to find out more about the ‘7 Star’ range and sample items made from different varieties of flour. At the stall, an audio visual presentation was also shown, highlighting Serendib Flour Mills’ state-of-the-art production facility and milling processes. Previously Serendib Flour Mills was shortlisted as the ‘Best Decorated Stall’, and this year, the company designed its stall to represent a traditional bakery with a brick oven, which would typically be found in a village setting.
Commenting on the sponsorship Kalinga Wijesekera - Senior Manager, Sales and Marketing, Serendib Flour Mills, stated “Serendib Flour Mills recently celebrated seven years of success since it first introduced its ‘7 Star’ range of flour to the Sri Lankan market. Throughout this time, we have strived to provide our consumers with the best flour products and services. The Pro-Food Pro-Pack Exhibition is the largest food, beverage and packaging exhibition in the island and it was a great honour for us to stand as the Silver sponsor of this event for the second consecutive year. The exhibition not only allowed us to showcase our products, it also enabled us to engage with our valuable customers and receive useful insights and responses from them. We shall continue to support this exhibition in the future and we are hopeful that our stall will be recognized this year as well.”
Serendib Flour Mills is one of the leading flour mills in Sri Lanka and is a joint venture between Al Ghurair Foods (AGF) and Emirates Trading Agency (ETA). The company’s ‘7 Star’ brand of flour has been nourishing the nation for seven years and embodies purity, innovation, quality, freshness, expertise, service and trust. Serendib Flour Mills is committed to becoming the number one producer of wheat flour in Sri Lanka and the preferred flour supplier in international markets.