EXPECTED BENEFITS AND RESULTS OF A CURRENT AND RELEVANT WEBSITE THAT MEETS VISITOR EXPECTATIONS AND COMPANY OBJECTIVES :
- Lower the cost to reach your target audience and serve them.
- Cost of acquisition will be low compared to traditional methods.
- Create better experience for the visitors that will build brand loyalty and influencers online.
- Enable creating product and brand awareness online and also carry our social and digital media marketing.
- Measure all spend online and set objectives for same.
- Increase organic traffic to your site due to SEO efforts , since the need to appear in first 15 results on SERPs ie search engine results pages.
- Improved web performance by way of quick download time , easy navigation on site will improve visitor experience and bounce rate.
- Increase visitors will lead to better lead generations, enable nurturing and conversion which will support business growth and profitability in the medium.
How is your website now and what needs to be done to improve .If the above content created some thoughts to you then you need to have a hard look at your Digital strategy in your company or organization and start prioritizing soon to be relevant online.These days online visitors will come to conclusions or form opinions about your company and the brands simply based on the website.
Its best to have a collaborative approach with your website vendor and digital agency along with all stake holders to rethink and develop a unique website or upgrade your current website to make it relevant to your audience online.
Article By: Godfrey Dinesh Jebamani