Today, The Future Marketers Conference, organized by the student committee of the Chartered Institute of Marketing Sri Lanka region has blossomed into a rich tradition in the country. Although it has a relatively short history when compared to other annual events organized by the CIM-Sri Lanka region – in three years, it has grown to be regarded as an integral element in the experience of being a CIM student, CIM member or an industry professional.
This year’s conference on 26th September at Kingsbury Hotel, Colombo will encapsulate the ‘shifting role of a marketer in the modern era’ where there are new and exciting challenges pushing the limits of a marketer’s skill set – and a myriad of ways to apply these skills to create, innovate and execute. The student committee comprising of 13 members who are students and practicing marketers believe that by looking forward to this year’s conference, the participants could know how best to be geared for the changing landscape ahead. Four renowned corporate leaders with tons of experience and dazzling stories would take the stage to inspire the budding marketers through thought provoking dialogue and valuable insights to lead the next generation of marketing in Sri Lanka.
Hilmy Cader, CEO of MTI Consulting will deliver the keynote speech on the topic of ‘The new age marketer’ which would highlight the leading edge of the evolving marketer who could sort the substance from the noise. Head of modern trade at Unilever, Viranga Wickramaratne will speak on ‘The power of consumer insights and engagement’, Ranjan De Silva, team leadership specialist and CEO success coach-Sensei International will share his insights on ‘Adding value to the organization’ whilst Nushad Perera, Chief of marketing and expansion at Celcom Malaysia will speak on, ‘The 2020 digital marketing mix’.
The conference will conclude with a panel discussion taking an immense stride that will appraise how CIM as a professional qualification evolved over a century, would nurture students to keep pace and stay abreast with the rapidly evolving marketing profession. The panel will comprise five eminent professionals and lecturers in marketing, namely G.S Sylvester, Yasas Hewage, Reyaz Jeffrey, Yarthav Mathiaparanam and Deepal Lokugalappaththi, and the discussion will be moderated by Roshan De Silva – Marketing Director at Fonterra, Sri Lanka.
CIM Student Committee President Musab Nalir commented “I am greatly privileged to lead a unique team of growing but forward-thinking marketers who have taken the initiative to elevate the Sri Lankan marketing fraternity to a greater height. This year’s conference is
fastidiously crafted by embedding an array of pressing, contemporary and must know areas by any marketing professional in the modern era”.
The Future Marketers Conference has positioned CIM Sri Lanka Region on the global map as the first and only region to organize an annual student conference which elevates it to be an epitome of the best. The project chairperson of the conference Gayantha Niyangoda said “The influence of the marketer keeps evolving and weall need to keep pace. Unlike 10 years back, the modern era marketers are armed with the tools and technologies to give them a leading edge in the race to the top slot in the company where crafting strategies is just a fraction of what the new age marketer does. So I invite you all to join the forum to find out what this transformation is all about”.
People’s Bank is the platinum sponsor of the conference whilst Glitz is the gold sponsor. Takas.lk and Reap Digital will be the event digital partners. Tickets for the Future Marketers Conference are selling at Rs. 3,000 for CIM students and the non-CIM student tickets would be priced at Rs. 4,000. To purchase tickets, please visit the CIM Sri Lanka Regional Office at 20, Deal Place A, Colombo 3 or any accredited CIM study centre. For details and reservations, please contact Gayantha (Project Chair) on 0773174209, Tarshan (Committee member) on 0712300072 or CIM Sri Lanka Region on 2564860.