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Monday, 12 October 2015 - 10:33
OPPO Smartphones Continue Growth in Sri Lanka

It’s been quite a year for OPPO! Following its recent expansion to Sri Lanka in August, the latest OPPO R7 Series from the constantly evolving smartphone brand has registered impressive sales so far since its worldwide launch in June. Pre-sale orders sold out in overseas markets such as Malaysia and Taiwan while offline shipments topped more than one million units within the first month of sales in China alone, boosting the company’s market share to second to Apple in the country’s offline smartphone markets for two consecutive months running. Coupled with a successful launch here - and with the R7 Plus and R7 Lite ready to hit our market - OPPO is proving to be a formidable new leader in the mid-range.

The OPPO branch in Sri Lanka proudly hosted their first dealer's convention in Sri Lanka on the 28th of September 2015 at the Taj Samudra Hotel, Colombo where the company presented the brand new Mirror 5 and R7 Series for the first time in the country.

"During the past 10 years , Exceptional and elegant design is the DNA of OPPO, and we firmly believe that every single product we launch in Sri Lanka represents our ethos of  ' the Art of Living' " said Kevin Law Overseas Brand Manager of OPPO, while Craig Cao, Market Sales Director of OPPO stated that, "As one new brand in Sri Lanka ,with upcoming of our new product R7 series and mirror 5 , we have confidence in the local market that our goal is surpassing 15% smartphone market share in Sri Lanka by 2018 ."

The R7 Series’ outstanding performance in the global market is particularly notable given rising consumer requirements and increasingly challenging cost control. This can be attributed to OPPO’s adherence to rigorous quality standards, clearly visible in the sophisticated ultraviolet embossing technique employed for the Mirror 5, and the R7 Series’ stunning metal design. When creating it, OPPO designers settled on a 2mm thick aluminum-magnesium unibody created by 48 painstaking processes that include sanding, stamping, non-moulding, CNC-cutting and polishing. A state-of-the-art oxidation process and subtle brushing of the screen with fine zircon sand provide the final touches for a flawlessly smooth metal surface.

“The OPPO R7 Plus and R7 Lite are high-end smartphones which are targeting the young and stylish consumers who are looking for something different from their great quality of life. An elegant look and feel with a design that employs the artistic style of lineism with VOOC flash charging giving you safer charging at extreme speeds,” said Kevin Law, the brand manager of OPPO in Sri Lanka.

The R7 Plus is configured with a 4100 mA battery, ultra-large battery capacity, and flash charging for a bigger and better battery experience. 5 minutes of charging supports 2 hours of talk time, with five layers of protection, low-voltage charging, reduced voltage conversion and heating for improved safety and less worry. The R7 Series and the Mirror 5 all come equipped with OPPO’s highly-praised ColorOS 2.1, featuring a drastically shorter app launch time, and a 30% faster boot speed. Designed with practicality firmly in mind, ColorOS' icons are sleek, intuitive and instantly recognizable. The OS also comes equipped with both screen-on and screen-off gestures, the latter of which allow the user to use their phone when the screen is powered off. With a number of different gestures available all needs are covered from instant access to the camera and music player.

With f/2.2 aperture lens and 1.4 um pixels size, shutterbugs can rejoice with the excellent photographic effects of the Mirror 5’s 8 MP main camera, or opt for even more with the 13 MP camera that the R7 Series comes equipped with. With greater photo-sensitivity for low light conditions and a swifter exposure time to minimize blurring, as well as the newly enhanced Pure Image 2.0+, users can look forward to consistently superior images, day in, day out. OPPO’s innovative Pure Image engine allows for ultra-HD images, panoramas, after focus effects, and super macro photography, just to list a few.

With so much to offer, both in terms of aesthetics as well as features, OPPO’s current win-streak shows no sign of ending soon! Look out for the R7 Plus, the R7 Lite, and the Mirror 5 at dealers across Colombo.

Get more attuned to the latest series and for further details, you can visit the official OPPO Sri Lanka website: http://www.oppo.com/lk or the official OPPO Sri Lanka Facebook page: www.facebook.com/opposrilanka

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