Due this Rapid growth and high adoption rate to use by consumers will mean new tactics needs to be in place to reach and engage with users by most business.Mobile marketing has now become a key element of the Digital Marketing mix.It's time to develop a focused mobile marketing strategy with optimized content that should compliment overall marketing efforts and be integrated into all campaigns.
With mobile telecommunications providers now diversifying to offer business data driven focused targeting through their customer base this also needs to be factored in as a collaborative effort to reach targeted relevant customers for better Return on investment.
We also note change in consumer behavior on how they access the website or social media channels resulting in the need for mobile optimization of content and mobile responsive website .More and more searches are now made via mobiles which is set to grow over 50% in most countries in next few years.
The smart phone penetration levels are set to grow and stats below reflects the huge increase world wide:
Due to above the ways in which public consume content and multi task on their hand held super smart phone computer has really changed. This paradigm shift has led to the need for Chief marketing officers and Chief digital officers to rethink the digital marketing efforts and seriously focus on developing mobile marketing strategies .
The image below shows how consumers multi task on a smart phone:
Its time to get serious on how you intend to engage with your customers that are addicted to smart phone usage and have mobile focused inbound marketing strategy as per the info graph below:
In a nutshell based on info below its a must and marketers have no choice but to adopt and understand how their audience behave using smart phones , identify their needs , how they consume information and develop tailor made marketing strategies to create awareness , engagement , action and conversion and not forgetting to keep in touch , re-engage.
(Article By : Dinesh Godfrey Jebamani)