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Monday, 09 November 2015 - 13:46
MOBILE MARKETING -DUE TO EVOLUTION OF MOBILE PHONES AND EMERGENCE OF THE SMART ONE
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The history of Mobile phones is shown in this Info graph below  . We need to accept the fact the the smart phone has converged into a super computer evolving at a rapid phase and costing less as time goes making it affordable to many people across the globe.This has resulted in a huge behavioral shift on how people consume content and the device has integrated  as a part of human body.



 
Info graph below shows diverse designs of  smart phones:


Due this Rapid growth and high adoption rate to use by consumers will mean new tactics needs to be in place to reach and engage with users by most business.Mobile marketing has now become a key element of the Digital Marketing mix.It's time to develop a focused mobile marketing strategy with optimized content  that  should compliment overall marketing efforts and be integrated into all campaigns.




With mobile telecommunications providers now diversifying to offer business data driven focused targeting through their customer base this also needs to be factored in as a collaborative effort to reach targeted relevant customers for better Return on investment.
We also note change in consumer behavior on how they access the website or social media channels resulting in the need for mobile optimization of content and mobile responsive website .More and more searches are now made via mobiles which is set to grow over 50% in most countries in next few years.
 
 
The smart phone penetration levels are set to grow and stats below  reflects the huge increase world wide:



Due to above  the ways in which public consume content and multi task on their hand held super smart phone computer   has  really changed. This paradigm shift has led to  the need for Chief marketing officers and Chief digital officers to rethink the digital marketing  efforts and  seriously   focus on developing mobile marketing  strategies . 
 
The image below shows how consumers multi task on a smart phone:



Its time to  get serious  on how you intend to engage with your customers that  are addicted  to  smart phone usage and have mobile focused inbound marketing  strategy  as per the info graph below:


In a nutshell  based on info  below  its a must and marketers have no choice but to adopt and understand how their  audience  behave using  smart phones , identify  their needs , how they consume information and develop tailor made marketing  strategies to create awareness , engagement , action and conversion and not forgetting to keep in touch , re-engage.
 
(Article By : Dinesh Godfrey Jebamani)

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