Encourages children to stay active and win a mountain bike of their own!
Milo, the nourishing energy beverage brand, has been synonymous with school sports in Sri Lanka for over three decades. In a mission to encourage children to embrace physical activity, Milo now takes another big leap by offering children the chance to win as many as 1000 mountain bikes through the ‘Mom, Me and My Milo’ campaign.
Whilst providing nutrition, health and wellness to children across the island, Milo has been fuelling the winning spirit of young athletes by sponsoring key national school sports such as rugby, athletics, swimming and netball, in partnership with the Ministry of Education of Sri Lanka, the Sports Ministry and Schools Sports Council. Milo also established the prestigious ‘Milo Colours Awards’, the pinnacle of all school sports events, in association with the Schools Sports Council of Sri Lanka to recognize athletes with exceptional performance. Milo Brand Ambassador and National Cricket Captain Angelo Mathews was a recipient of the ‘Milo Colours Award’ for two consecutive years. These initiatives have played a significant role in instilling positive values such as discipline, leadership skills, nurturing a winning attitude and team spirit, helping children develop well-rounded personalities and moulding them into becoming leaders and exemplary citizens of tomorrow.
“Apart from making the right nutrition choices for their children, mothers are a driving force in keeping them active and promoting their physical development. Riding a bicycle is one of the first physical skills that a growing child learns, and as a brand that embodies the positive dimensions of sports, energy and wellbeing, Milo has always empowered the mother to encourage her children to engage in an active lifestyle. The launch of the ‘Mom, Me and My Milo’ campaign not only helps bring mothers together with their children, but inspires children to stay physically active and healthy throughout the day,” said Norman Kannangara, Asst. Vice President – Beverages of Nestlé Lanka PLC.
The ‘Mom, Me and My Milo’ campaign provides a unique opportunity to mothers who play a key role in providing the nutrition requirements and driving the physical development of their children to get involved by taking ‘selfies’ of themselves and their young ones with a Milo ready-to-drink pack. They can then send it in with their NIC numbers and contact details to: PO Box 1711, Colombo or email it to: MILO.Srilanka@lk.Nestle.com, or even simply upload it onto the Milo Sri Lanka Facebook page: www.facebook.com/MiloSriLanka. Children between the ages of 8 – 16 years who meet the given criteria are eligible to participate in the contest up until 25 November 2015 and win their very own mountain bicycle via raffle draws conducted every week. The first two weekly draws witnessed an impressive consumer response from which 500 lucky winners were selected.