Tuesday, 26 January 2016 - 17:33
MSLGROUP Expands Its Presence To Sri Lanka By Rebranding Arc PR



MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, today announced its presence in Sri Lanka by re-naming the Publicis Groupe’s top ranking PR Agency Arc PR. With immediate effect Sri Lanka’s leading PR agency Arc PR will become part of MSLGROUP. 

Arc PR is a leader in Sri Lanka and was also named the 2015 South Asia PR Agency of the Year by Campaign Asia. Arc PR is renowned for its strategic and forward thinking approach to PR. The agency handles a vast and diverse portfolio of clients including multi-nationals such as Coca-Cola Beverages, Samsung, Oman Air and major local companies such as Blue Mountain Group, CIC, People’s Bank, Hirdaramani and Amana Takaful. Since its inception in 2006, Arc PR has changed the face of public relations in Sri Lanka. 

Arc PR partners with Leo Burnett and the other Publicis Groupe agencies in the market to provide its clients with seamless and integrated solutions to support their businesses and brands and to provide a real impact in the market place.

The agency will continue to retain its current team, comprising of nine talented professionals, and will be led by Caryll Van Dort, who will now be designated as Director, MSLGROUP. The Sri Lanka operation of MSLGROUP will be managed under the auspices of Ranil de Silva, who is accountable for all the Publicis Groupe brands in Sri Lanka. MSLGROUP will function under the guidance of Glenn Osaki - President, Asia, MSLGROUP.

Over the course of many years as an affiliate of MSLGROUP, Arc PR and MSLGROUP have collaborated successfully on numerous international client assignments with MSLGROUP in India as well as regionally and globally. 

“Arc PR joining MSLGROUP benefits both agencies, as well as local, regional and global clients,” said Glenn Osaki - President, Asia, MSLGROUP.

“MSLGROUP is expanding our geographical footprint and capabilities, allowing us to seamlessly support our clients in the important market of Sri Lanka. We can now offer all of our clients in Sri Lanka a combination of local insights and international best-in-class global and regional resources. I know the Sri Lanka team, and have collaborated with them on numerous occasions. They have always impressed me with their sharp insights and integrated mindset”, said Glenn Osaki.

“We are extremely proud to have partnered with MSLGROUP, the largest brand and reputation advisory network in Asia and Europe. This partnership will definitely strengthen our presence in Sri Lanka and enable us to drive the progress of Sri Lanka's PR industry. I am confident that this partnership will take our work for our valued clients to new heights, enabling us to provide international expertise and services to meet their strategic PR needs”, said Ranil de Silva - Managing Director, Leo Burnett (LBSI), Sri Lanka. 

“We will always continue to provide our clients with local insights and expertise. Being part of MSLGROUP will help us to seamlessly tap into the best in class PR practices both regionally and globally. As MSLGROUP, we are confident that we’ll be able to set a new standard for the entire industry here in Sri Lanka. It will also give our employees opportunities for international learning and access to world leading talent programs,” said Caryll Van Dort, Director, MSLGROUP in Sri Lanka.

“2016 will be a great year for MSLGROUP globally and in Asia. Last year, we launched our Asia strategy which focus on three I’s – Insight, Integration and Impact. This led to MSLGROUP further cementing our position as the leading international PR network in the region. We had an amazing year from a business perspective with growth in all markets, and we also got a lot of accolades for our work with 41 wins in global and regional award programs in 2015. In 2016, we are accelerating further. There is no other PR agency as exciting as the MSLGROUP in Asia right now,” said Glenn Osaki.

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