Wednesday, 24 February 2016 - 11:23
Colombo Opens Its Heart To Innovative Design Possibilities - [Photos]


The international leader in German Hardware Technologies, Häfele launches its largest state-of-the-art Design Centre of in the country at the heart of Colombo,  opening  the first-of-its-kind showroom in Sri Lanka with globally acclaimed innovative solutions and architectural design fittings and accessories. Located at Nandana Gardens on Duplication Road this newest facility, introduces the local consumers to the “live concept” set up of home interiors. With the opening of this Design Center, Häfele will now have its 7th successive company-owned Design Centre in South Asia.

With the launch of this exclusive Design Centre, Häfele also brings in, for the first time ever, its ICONIC range of Appliances and Bathroom products to the Sri Lankan market adding a touch of grandeur and magnificence to the kitchen & bathroom. Häfele’s ICONIC range signifies the ‘best of the best’ in product functionalities consisting of world renowned products such as FALMEC cooker hoods, LIEBHERR wine coolers and refrigerators, ASKO washing machines, dishwashers, Bertazzoni luxury appliances and BOING sinks to name a few. These super premium product brands coming from Italy, Sweden, and Germany are embedded with individual core competencies succeeding the international premium product market with a strong backing in tradition, technology and unmatched quality. Customers can experience for themselves the functionalities of these ICONIC brands exclusively at Häfele’s New Design Centre in Colombo.

Häfele’s Design Centre Concept:

Design concepts and ideas can be better understood when they are experienced in LIVE set-ups. This is the ideology that backs the company’s initiative of establishing state-of-the-art design centers represented in the form of an international retail set-up; where customers can walk in and experience world-class functionality, seamlessly rooted into latest global design trends. Quite inherent to what they do, Häfele is a strong believer of the mantra that ‘Form follows Function’ and the trick is to combine Functionality with Aesthetics and make them work in almost unperceivable unison. This is explicitly displayed in all Häfele Design Centre Showrooms worldwide.

To this experience of functionality, Häfele adds a competent service of designing kitchens and wardrobes ably extended to customers by an expert team of Designers who exclusively operate from the Design Showrooms.

The typical layout of any of Häfele’s Design Showrooms includes real-time displays of the company’s many product functionalities including a LIVE kitchen which is equipped with storage areas, appliances and other utilities. Commenting on the Live Kitchen concept, Mr. Jürgen Wolf, Managing Director of Häfele South Asia says, “Stylish Hardware Fittings that give you the best functionality for your individual application in your business or residence are hard to select from a catalogue. The new Live Kitchen section gives the customers a firsthand feel of the products before they purchase it. Functionality is how we think; functionality is what we make and functionality is what we sell. Häfele is proud to introduce this quality to the Sri Lankan market through this exclusive Häfele Design Centre in Colombo”.

Starting 2016, on a firm ground:

With the launch of its new Design Centre at Colombo, Häfele affirms its commitment in identifying and understanding the specific needs of the customers across segments and provide them with desired benefits. All Häfele products carry a comprehensive Warranty and stand for quality and design keeping functionality at the top of the mind. The World class Design Center in Colombo, showcases the latest cutting edge fittings now available to the customers in a real life environment. In short, a comprehensive One Stop Shop solution for Modern Architecture & Interior designs.

This facility also initiates the company’s focus, for 2016, on further strengthening its retail presence in Sri Lanka. Following this, the company plans to open Exclusive Franchise shops in prominent markets of the country to increase its retail penetration. The Franchise shops will carry the same philosophy, in design and execution, as the Design Centres; delivering the company’s product offerings and service proposition in a uniform method to its customers. This makes the process of selecting prospective Franchise Partners extremely stringent and rigorous as the company is particular about aspects like quality and service. “We are very particular while selecting our Franchise partners and are looking for only those like-minded people who can match up to our international standards of quality in terms of shop interiors and displays and are willing to make the necessary investments in delivering on our strong service proposition” says Mr. Jürgen Wolf.

About Häfele:

With its origin from the Swabian (Germany) region that nurses a passion for hardware technology, it is no surprise that Häfele has lived up to its roots through a successful presence in the architectural and furniture hardware industry for over 90 years now. Today, Häfele’s worldwide penetration includes 38 subsidiaries across Europe, America, Asia, Australia and New Zealand with additional 9 sales offices across the globe. While the Häfele headquarters, 5 manufacturing units and 10 sales offices are located within Germany, the company also owns one of the largest and most sophisticated warehouses in its home country. The group services customers across the globe through its extensive range of hardware products and a comprehensive logistics system. In addition to this, Häfele also provides consultative services to its customers, educating and advising them about buying the correct hardware as per their requirements. With this level of market penetration and ability to handle worldwide demand, it comes as no surprise that the company makes about 1 billion euros of turnover; what is pleasantly surprising, though, is that in spite of its size, Häfele still remains a family run business with a unique and informal culture. Häfele set its foot in Sri-Lanka in 2010 as an extension to its Indian Operations with the encouragement and constant motivation of Mr. Jürgen Wolf, Managing Director. The growing hardware demand and the increasing architectural maturity motivated the company to start full commercial operations in Sri-Lanka.

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