Monday, 23 January 2017 - 17:01
Airtel celebrates 8 years in Sri Lanka - commits to further empower the youth of Sri Lanka


Bharti Airtel, the third largest telecommunications network operator in the world with a footprint in more than 18 countries recently celebrated its 8th Anniversary in Sri Lanka with a commitment to further empower the youth.

Since its inception in January 2009, Bharti Airtel Lanka with an investment of approximately LKR 64 billion has built a formidable network in the country. According to the recently published Internet Speed Test Results by the Telecommunication Regulatory Commission of Sri Lanka, Airtel is the “fastest” among all 3G networks in the island. The brand has also been acclaimed as one of the most preferred mobile telecommunication brands among the youth of Sri Lanka.

With a view to further strengthen their brand promise to ‘EMPOWER THE YOUTH’, Airtel has named the country’s much adored film actress Pooja Umashankar as their Brand Ambassador for the year 2017. Pooja, widely acclaimed for winning the hearts of the youth in this country, will spearhead Airtel’s youth empowerment programs. Further, as part of the festivities, Airtel and its business partners awarded some of their first customers a special facility to have a lifetime of free calls within the Airtel network.

Mr. Jinesh Hegde, the CEO/MD of Bharti Airtel Lanka speaking at the event said “Airtel wouldn’t be where it is today without the support of its subscribers. To uphold our promise to them of 40% faster internet, we have expanded our 3G reach by 40% over the last two years; and will constantly strive to bring in technologies that will keep us in that position. Welcoming renowned actress Poojah Umashankar onboard he added that “Pooja will help cement Airtel’s position as the most preferred telecom service provider among the youth of Sri Lanka.”

Commenting on her partnership with Bharti Airtel Lanka, Pooja Umashankar said, “I have always had passion for helping people, and I am thrilled to be associated with a brand who has long since demonstrated a similar passion. Together we will provide more opportunities for the youth of Sri Lanka to develop themselves and get closer to their dreams, no matter which corner of the country they may be in.”

Bharti Airtel Lanka commenced commercial operations of services in Sri Lanka on January 12, 2009, and was the fastest operator to reach 1 million customers in Sri Lanka. With its network footprint panned out across the country and capturing strategic ranking positions in various areas in less than three years of operations, Airtel has emerged as Sri Lanka’s fastest expanding network. Registered under the Board of Investment in Sri Lanka, Airtel Lanka provides digital mobile services into Sri Lanka which includes voice, data and enterprise solutions. The Company has received accreditations such as ISO 27001:2005 and ISO 22301 for its continuous efforts towards information security and business continuity.


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