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Friday, 10 March 2017 - 11:00
Lego misses out on top toy maker slot
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Lego hit record sales last year, but could not dislodge Barbie maker Mattel as the world's best-selling toy maker.

The perennially popular plastic brick maker grew sales by 6% to  £4.42billion,  a slowdown from 25% growth the year before.

Bali Padda, Lego's new chief executive, told the BBC it had seen "supernatural" growth in the last 10 years.

But he said this had now slowed down and would remain at a similar level in the future.

Worldwide, Lego sold more than 75 billion parts, 3,700 shapes and launched 335 new sets last year.

 

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