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Softlogic+Life+Father%27s+Day+video+reach+fastest+one+million+views
Thursday, 22 June 2017 - 16:34
Softlogic Life Father's Day video reach fastest one million views
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Soft Logic Life has stated that their video concept of simply choosing to express your love towards your Father, which was put to effect on Father's Day has reached one million views within 26 hours.

They state that this is the fastest reach made while breaking two previously set Sri Lankan records by leaps and bounds on Digital.

Further, they believe that this was a digital asset with a great idea, perfect brand fit with relevance to its audience at that moment in time.

Previously, the record had been held by a Telco brand.

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