Hirunews Logo
Car+firms+target+Saudi+Arabian+women
Saturday, 30 September 2017 - 12:20
Car firms target Saudi Arabian women
3,380

Views

Some of the world's biggest car makers have started advertising their vehicles directly to women in Saudi Arabia.

The swift move follows the official announcement on September 27 by King Salman that the country's ban on women drivers will end in June next year.

The decision has immediately created a potential new market of several million, very wealthy, potential car buyers.

Make a Comment
Make a Comment

DOWNLOAD HIRUNEWS APP ON ANDROID & APPLE