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Singapore+Airlines+plans+wide-ranging+initiatives+to+reclaim+market+leadership
Monday, 09 October 2017 - 10:39
Singapore Airlines plans wide-ranging initiatives to reclaim market leadership
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Singapore Airlines is pursuing a three-year plan of wide-ranging initiatives aimed at helping it reclaim market leadership.

The CEO, Goh Choon Pong said that this phase of the airline's "transformation" is meant to ensure it continues to be a leader in customer service, and to claim market and financial leadership once again.

He added that the plan encompasses initiatives to grow revenue, re-base cost structure and enhance organisational effectiveness.

 

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