Thursday, 09 November 2017 - 11:28
Selfie expert to leader, OPPO strengthens its position in Sri Lankan market

Launches new OPPO F5….
Revamps its brand slogan to ‘The Selfie Expert and Leader’...
OPPO Mobiles, ‘The Selfie Expert and Leader’, has launched their brand-new offering OPPO F5 in Sri Lanka.
On the sidelines of this event, OPPO announced a new brand slogan, 'The Selfie expert and leader' consistent with its accomplishments in the Sri Lankan market.
With its presence in 28 global marketplaces, now OPPO products and service are appreciated and widely experienced by over 200 million young consumers across the globe.
The F5 is the brand’s first FHD+ full-screen display model in Sri Lanka, featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautification for subjects on a selfie image.
The A.I. Beauty technology will take selfie photography to a whole new level of quality.
Priced at Rs. 47,990, the F5 will go on sale from this Saturday (11) and will be available across the country.
Two other models were also launched at the event, the F5 6GB edition and the F5 Youth to give OPPO fans and the youth more choices to suit their needs. These two variants will be available in December.
OPPO also announced a New Brand Ambassador, Youth Icon and Bollywood Superstar– Sidharth Malhotra who would be joining the current ambassador - Deepika Padukone.
Bob Li, CEO, OPPO Sri Lanka said, “This is an exciting time for OPPO Sri Lanka. We have not only introduced the latest F5 model with leading-edge A.I beauty technology but also started our journey of growth in a new strategic direction. I am confident that Sri Lankans, in particular, youth will embrace this model with its advanced features as they have embraced our previous models,".
The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s mission of offering the best selfie experience to young consumers and leading the category.
OPPO has been an expert and a continuous leader of Selfie technology in the industry – from introducing the first Built-in Beautify Software in 2012, first brand to introduce a 206-degree rotating camera phone in 2013 (N1), first brand to launch Selfie focused phones to offering a 120-degree wide-angle group camera function for group Selfies (F3).
And now with the launch of the OPPO F5, it has further strengthened its leadership in the Sri Lankan market.
The revamp also represents brand’s popularity amongst the youth. It is the youth’s first choice when it comes to Selfie phones. 

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