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Thursday, 12 April 2012 - 19:49
SL gems to be promoted overseas
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Measures are to be taken by the National Gem and Jewellery Authority, to promote and popularize Sri Lankan gems in the international market before the end of this year.

Accordingly, plans are underway to visit Namibia, Singapore and Malaysia after the Sinhala and Tamil New Year season to understand the background of these countries for the promotion of Sri Lankan gems.

The current procedure has been insufficient to complete the demands for gems in the world and the Gem and Jewellery Authority is to take measure to make a systematic procedure with the aim of meeting international demands.

The Director General said that in an effort to popularize Sri Lankan gems in the international market, the Authority has to play a vital role along with the embassies in these countries.

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