AXE, the premium brand of men’s deodorant sprays, threw the biggest blast of the year on 23rd August at The Kingsbury to celebrate the launch of a refreshing new fragrance - AXE Blast. Hundreds of AXE fans grooved to the beats of some of Sri Lanka’s top DJs, Dhanushka, Jay Vibes, KC Grey, Wendell and Yazz all through the night. With dedicated VIP lounges, backstage access and complimentary refreshments, the 100 highest scorers of the AXE Blast Selfie promo partied like royalty.
Energy levels reached greater highs when the event’s headliner, “High on Heels” - UK’s sensational all female collective took to the stage at around midnight. Having performed across the globe, the charming ladies wooed Colombo with their original tracks including Simply The Best, Ordinary Day and Let Me Love You. Partying till the sun came up, AXE fans were seen having the time of their lives.
Earlier in the month, AXE offered a unique peek into the event when fans posed with ravishing models in a simulated environment at the purpose built AXE Blast booth setup at Majestic City.