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Thursday, 04 September 2014 - 10:10
Malaysian airlines forced to pull "Ultimate Bucket List" over twin air tragedies
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A marketing ploy launched by Malaysia Airlines in an effort to win back customers has backfired after it was deemed insensitive in light of two air tragedies that killed more than 500 people.The struggling airline has changed the wording of its ‘My Ultimate Bucket List’ contest – promoted just months after the twin air disasters – after it was widely criticised for the word choice. ‘Bucket list’ is a term that refers to the things a person wants to experience before they die.

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