Rocket Internet’s Kaymu.lk launches Android App in Sri Lanka
Colombo, October 15, 2014, Founded in 2012 by Rocket Internet Gmbh, the largest internet venture incubator with over 180 businesses globally, Kaymu, has now expanded to mobile marketing with the launch of its Android Mobile application in Sri Lanka.
The company has expanded to over 25 countries globally and created its foot print in the emerald isle in May 2014. The company has since been well on its way to be the fastest growing online marketplace in the country. Kaymu provides an online platform for retailers in Sri Lanka—be it the individual trader or a retail chain—to promote and sell their products online. The user friendly platform allows both offline and online sellers to offer their products ranging from smart phones, computers, fashion and clothing, home appliances to children's toys and baby items.
With mobile marketing redefining online shopping in Sri Lanka, Kaymu aims to be at the forefront of this innovation and provide the best shopping experience on the go. The Kaymu android mobile app is designed to make online shopping in Sri Lanka easier and more convenient, with features that enable sellers to list products and buyers to select from a wide variety of products at a glance.
In addition to the rapidly growing smartphone penetration in the country which is driving the growth in mobile internet, more than 50% of the internet savvy population accesses the internet through a mobile device (Nielsen report, 2013). The growth in smartphone purchases over the past couple years has been phenomenally higher than that in feature phones. The country is labeled as the leader in mobile innovation in South Asia and was the first to implement the 4G network in the region in 2012. It is crucial for companies to have a well-structured mobile marketing strategy as internet access through mobiles surpasses traditional desktops.
The App has some unique features to improve the end user experience such as a shipping fee calculation system to organize more personalized and cheaper deliveries, as well as multiple payment methods in a safe and secure transaction system.
The Kaymu Team is constantly working towards building a world-class online shopping experience on Android, and will also be available on iOS soon. The app, which is completely free, can be downloaded on Google PlayAbout Kaymu
Kaymu, is the largest and safest online marketplace for emerging markets. It connects buyers and sellers to allow them to take advantage of the best deals on an extensive range of products including electronics, books, fashion items, gadgets and even cars. Thanks to a fixed price system, Kaymu guarantees that users will always find the lowest prices on the market.About the Asia Pacific Internet Group (APIG)
The Asia Pacific Internet Group (APIG) supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APIG's mission is to promote innovation and entrepreneurship throughout Asia and the Pacific, as well as to support the development of a vibrant online culture. APIG's network currently consists of 10 companies, operating in 15 countries.