Coca-Cola Continues 6 year partnership with Ministry of Environment & Renewable Energy and CEA for a cleaner Sri Lanka
Focusing on collection, disposal and recycling of PET and plastic waste, Coca-Cola set up the ‘Give Back Life’ project in 2008. Each year, the Company evolved its commitment to environmental protection by involving more partners, including schools and encouraging the community to collect and recycle plastic and PET waste. This year, Coca-Cola partnered with the Ministry of Environment & Renewable Energy and Central Environment Authority to place 80 special PET/plastic waste collection bins across Sri Lanka.
Hon. Susil Premajayantha, Minister of Environment and Renewable Energy was the Chief Guest at the Bin Donation Ceremony conducted at the Ministry of Environment and Renewable Energy in Colombo. Abhishek Jugran- Country Manager, Coca-Cola Sri Lanka and Maldives and Kapila Welmillage, Country Manager- Coca-Cola Sri Lanka Beverages were present at the occasion to thank the Minister for the support and commitment of the Ministry and the CEA.
This is the 6th consecutive year that Coca-Cola Sri Lanka has donated bins and promoted the collection of PET waste, as part of the ‘Give Back Life’ project. These bright orange and green bins display a big, bold message to all consumers – MAKE SRI LANKA CLEANER, ONE BOTTLE AT A TIME. 10 bins each have been placed at Sugadadasa Stadium, Nuwara Eliya Stadium, Galgamuwa and Panagoda Army Camp, while 33 bins have been strategically placed across the city of Colombo and seven bins have been placed in the Gampaha District as well.
Abhishek Jugran, Country Manager Coca-Cola Sri Lanka and Maldives said “Globally Coca-Cola’s mantra is that of the three R’s – Reduce, Reuse, Recycle. Packaging is a crucial element of our business, as it helps keep our drinks fresh, hygienic and portable, but we're constantly seeking improvements in this area to lower our impact on the environment. The ‘Give Back Life’ project plays an important role in our sustainability efforts in Sri Lanka as we continue to increase our impact and reach across the country. We encourage consumers to use these bins effectively, dispose of waste properly and help protect the environment and the community.”
Since 2008 Coca-Cola’s ‘Give Back Life’ project has actively worked to address the waste problem in Sri Lanka and has been responsible for the collection and recycling of many tons of PET and plastic waste. Coca-Cola has partnered with Kalahari Enterprises to periodically visit the institutions where the special bins have been located and buy the collections at Rs.30 per kg. 1694 kg was collected in 2013 and 1187 kg till date in 2014.
Commenting on Coca-Cola’s commitment to protecting the environment, Kapila Welmillage, Country Manager- Coca-Cola Sri Lanka Beverages stated, “Growing sustainably is about balancing consumption with recycle and reuse of resources like PET. Through the ‘Give Back Life’ project, we want to be a part of the solution and ensure the continued preservation of the environment and the sustainability of our business operations. We are grateful to our partners - the Ministry of Environment & Renewable Energy, CEA and Kalhari Enterprises and we hope that the bins donated today will encourage people to take proactive measures to collect and recycle their plastic waste.”
To commemorate the 5th year of the ‘Give Back to Life’ campaign, Coca-Cola partnered with the Biyagama Education Division, Kalhari Enterprises and the CEA to launch a community based PET collection programme across 28 schools in Biyagama and 33 schools in Kaduwela. This initiative took the campaign to the young students, with a hope to teach them about environment protection and recycling, encourage waste collection and proper disposal from a young age and inspire them to be responsible and active members of society.Kapila Welmillage - Country Manager- Coca-Cola Sri Lanka Beverages greets Susil Premajayantha – Minister, Environment and Renewable Energy at the event as Abhishek Jugran- Country Manager, Coca-Cola Sri Lanka and Maldives looks on.Susil Premajayantha - Minister, Environment and Renewable Energy inspects the donated bins as Abhishek Jugran- Country Manager, Coca-Cola Sri Lanka and Maldives looks on. (L to R) L.M.D. Dharmasena – Principal, Ananda College, Representative of the Panagoda SLSC Regimental Centre, Kapila Welmillage - Country Manager- Coca-Cola Sri Lanka Beverages, Susil Premajayantha - Minister, Environment and Renewable Energy, Panduka Keerthinanda– Chairman, Sugathadasa National Sports Complex Authority and Abhishek Jugran- Country Manager, Coca-Cola Sri Lanka and Maldives.