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Wednesday, 03 December 2014 - 16:53
GroupM Circuit Colombo 2014 to pave way for newest phase in media
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Global digital expert and leading media innovator GroupM announced GroupM Circuit Colombo 2014, which will take place tomorrow here in Colombo on the 4th of December 2014, featuring an impressive lineup of speakers and a comprehensive program.
 
GroupM Circuit will be a platform to discuss the future of digital marketing featuring speakers from digital powerhouses - Google, Facebook, Xaxis and GroupM. The event will be held at Park Street Mews and will be attended by heads of organisations and heads of marketing of top corporates.

Commenting on the programme, GroupM Chief Operating Officer Sabry Haniz affirmed, “The potential of digital is yet t o be fully realised. GroupM will be connecting the digital circuit in Sri Lanka and pave the way for the newest phase in media. We are looking forward to opening minds, inspiring new methods of connecting with audiences and taking the industry to a whole new playing field.”
 
Emphasizing the group’s commitment t o i nnovation, GroupM South Asia CEO C.V.L. Srinivas commented, “Digital media is gaining popularity all across Asia and it is becoming imperative for brands to go digital. GroupM has been at the forefront of shaping the digital media landscape globally and here in Asia. Through this initiative we hope to answer some of the questions marketers have about digital and share some best in class case studies from around the world.”
 
The opening keynote on the ‘Impact of Digital in Today’s World’ will be delivered by Google India Director for Ecommerce and Online Classifieds Nitin Bawankule. A panel discussion on Multi Screen Planning and its relevance to Sri Lanka will follow.
 
Xaxis India Director Atique Kazi will speak on ‘Programmatic that works – The Basics, The Opportunities and The Pitfalls!’ Atique will shed light on the basics of t he subject while explaining how t o leverage programmatic advertising, demystify programmatic, dispel misconceptions and provide pointers t o making programmatic work.

A panel discussion on ‘Comparing ROI of Digital Media to Traditional Media’ will fo l l o w. Despite digital media being a buzzword within the industry for a number of years, only a handful of brands have tapped its inherent potential; too often, it is a last minute add-on to a media plan. This discussion will plumb the depths of this topic, comparing the ROI between traditional media and its digital counterparts.
 
GroupM India Social Practice Head Karthik Nagarajan will address the topic: ‘Can Social have a Strategy?’ While going viral is the marketer’s dream, the Internet is a graveyard of many such i nitiatives. This session will analyse t he success of some of the most sociallyactive brands globally and delve i nto t heir strategies through case studies.
 
His session will be followed by a panel discussion on ‘The Value of an Online Influencer’. Trends in data suggest that the modern consumer is increasingly wary of an advertiser’s promise, relying more on external recommendations, which are perceived to be unbiased. The discussion will explore t he value of an online influencer to a brand and how best to leverage a positive review and manage negative sentiments.
 
Facebook Global Marketing Solutions Agency Head Vidyadhar Kale will discuss ‘From Mobile Marketing to Marketing in a Mobile World’. He will explore mobility and how it will be t he driving force for Facebook and digital media overall. The address will include data on Sri Lankans and mobile trends.

The panel discussion ‘What’s Next in Digital?’ will evaluate the receptiveness of the relatively conservative Sri Lankan audience and will explore both, a forecast for digital media in Sri Lanka, as well as how communications teams can best exploit these trends. This will be followed by the keynote panel discussion moderated by GroupM South Asia CEO CVL Srinivas on ‘Marketing in the Digital Age,’ as he speaks to leading marketers across brands in Sri Lanka on their experienced with digital media and advertising.
 
GroupM Circuit Colombo will also feature an interactive ‘Experiential Zone’ by Crossworks Digital Experiential Lab showcasing state-of-the-art technology for participants to experience firsthand. The inspiring collection will include a Holobox display unit, a Directional speaker, Marker-based AR on brochures and magazines, a Digital Sampling Tray, an Oculus rift, a Virtual Wardrobe, a Recipe Vending machine and a Magic screen.
 
Registration for the invitees only event, GroupM Circuit will kick off at 8:30 a.m. on December 4. Further information is available at www.circuit.lk.

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