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Thursday, 04 December 2014 - 12:03
Leading Brands Partner with FH Studio for 'Concept 2015' to support 'My Friend'

The FH Studio recently partnered with an array of leading Sri Lankan fashion brands, to take exclusive menswear to new heights at the second edition of the ‘Concept’ show.  The glamorous Envoy ‘Concept 2015’ show took place at Waters Edge on 22 November 2014 and showcased an exclusive range of menswear created to transform the man of yesterday into the man of tomorrow. Conceptualized by renowned men’s fashion consultant Fouzul Hameed, Envoy ‘Concept 2015’  helped instil fresh inspiration and a burst of creativity into the men’s fashion arena in Sri Lanka.   All proceeds from the event were channelled towards the ‘My Friend’ project, an initiative that helps educate underprivileged and marginalized children across Sri Lanka.

Partners of this year’s Envoy ‘Concept 2015’ show included TAG Heuer from Colombo Jewellery Stores (CJS), Ray Ban from Vision Care, SriLankan Airlines, Gillette from Hayleys Consumer, Waters Edge, Ramani Fernando Salons, Swedish Trading Audio Visual, Aurgam Bay, Adidas, and Envoy London. Funds generated by these brands were allocated towards the ‘My Friend’ project and the show’s partners helped add a renewed sense of purpose to Envoy ‘Concept 2015’.

Commenting on the partnership with Envoy ‘Concept 2015’, Thilanka Muthuaumarana, Director Sales and Marketing, Waters Edge stated, “We are truly proud to have been a part of this prestigious event which not only uplifted Sri Lankan fashion but also helped position Sri Lanka as a leading fashion destination. Waters Edge is dedicated to offering exceptional levels of luxury and high standards of service, and we are truly proud that we were the host venue for this fantastic event which was one of the biggest fashion highlights of this year.”

Highlighting the value of partnering with Envoy ‘Concept 2015’, Harini Senanayake, Director, Swedish Trading Audio Visual stated, "We are extremely proud that we partnered with FH Studio and Hameedia for this incredible event. Being one of the Sri Lanka’s pioneering audio visual company's, we feel honoured that we were able to support this innovative show whilst simultaneously lending a hand to support a worthy cause. The show was truly inspirational for the entire community and it was a pleasure for us to witness the excitement that it created by forecasting the latest fashion trends for men.”

Bimal Silva, Director/CEO, Hayleys Consumer, further added, “We are extremely proud to partner Concept 2015 to support the “My Friend” project which funds thousands of less-fortunate school children, helping them continue their education. This is one key initiative of “My Friend” amongst various other endeavours to help children, namely 'our future of Sri Lanka'. Gillette – ‘The best a man can get’ wishes “Concept” fashion show greater success in the years to come.”

Also commenting on the show, Dasantha R. Fonseka, Chairman/CEO, Vision Care Optical Services stated, “Vision Care is committed to contributing to the development of fashion and are proud that we stood by Fouzul Hameed for the second consecutive year. Sunglasses and designer eyewear are such an important part of men’s fashion and it is the intention of Vision Care to ensure that branded designer eyewear is a vital part of one’s wardrobe, especially for the fashion conscious men in the local community.”

Renowned stylist and fashion icon, Ramani Fernando further added, “Envoy ‘Concept 2015’ forecasted the latest trends from the year ahead and provided a great platform that showcased these different looks.  Working with Fouzul Hameed, has been a great opportunity for us because he is very up-to-date with the very latest fashion trends and is also incredibly passionate. At Ramani Fernando Salons, we continuously evolve our hairstyles in order to stay at the forefront of the fashion industry. Our team really enjoyed creating a variety of looks that complemented the aesthetics of the clothing featured at the show.”

Also outlining the benefits of the partnership, Pradeep Durairaj, Manager Marketing, Promotions and Brand Management, SriLankan Airlines stated, “As the national carrier, we are proud that we were able to support a national brand like Hameedia, which is taking Sri Lanka’s menswear fashion industry to new heights. We also believe that through the ‘My Friend’ project, this event will make a positive contribution to the community by improving the lives of thousands of children across the country.”

The ‘My Friend’ project is an ongoing initiative that supports the educational needs of underprivileged children in Sri Lanka. Since its inception, the ‘My Friend’ project has funded thousands of less-fortunate school children, helping them overcome poverty and difficult circumstances. The support that the project gives these children enables them to remain in school and improve their future prospects. Regardless of caste, creed or religion, the ‘My Friend’ project sponsors and supports children by providing them with financial aid, as well as school equipment and various educational materials. The Captain of Sri Lanka’s National Cricket Team, Angelo Mathews, is a trustee and ambassador of the ‘My Friend’ project and he continued to extend his support for the project at Envoy ‘Concept 2015’.

Fouzul Hameed is the mogul of menswear in Sri Lanka and the upcoming ‘Concept 2015’, show is set to further enhance the Sri Lankan men’s fashion arena and uplift the FH brand to international standards. The collections that were showcased at the event encompassed over 65 years of tradition, know-how and expertise and helped to raise the bar of the local menswear industry. 
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