Tuesday, 15 December 2015 - 13:14
Box Office – Know How Much Bajirao Mastani Needs To Earn To Be A Hit



In just 72 hours from now, Bajirao Mastani would hit the screens. One of the most awaited films of 2015, all eyes are on how big does it turn out, considering the fact that it has been marketed as nothing less than a magnum opus. Director Sanjay Leela Bhansali has time and again delivered as per his big vision and if the excellent theatrical promo along with the superbly crafted songs are any indication, the Ranveer Singh, Deepika Padukone and Priyanka Chopra is set to be a biggie at the Box Office.

Here are the details around the film’s economics:

Cost of making - 100 crore

Cost of Print & Advertising – 20 crore

Total cost – 120 crore

Satellite rights – 50 crore

Music and other ancillary rights (home video, in flight entertainment etc.) + Overseas (expected) – 70 crore

Total recovery *without India theatrical* - 120 crore

From this point on, whatever collections come from India theatrical would add on to the profits for the film. Considering the fact that Bhansali, Ranveer and Deepika’s Ram Leela, a smaller film in comparison, had done 106 crore two years back, Eros and Bhansali are set for a windfall ahead!

This isn’t all as the film would also have a huge international release in the long run (starting with the huge China release in 2016) that would further continue to bring in revenue.

Given the economics of the film, expectations that one has from it and the hype that the makers [Eros, Bhansali] have managed to create so far, Bajirao Mastani is well on its way to be a good commercial success. Now one waits to see how much entertaining does it truly turn out to be, once audiences begin to step in on 18th December.

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