A health project for adolescents are trying to grab the attention of teens by putting prom dresses made of condoms on display.
As young high schoolers take to their local mall in Omaha, Nebraska, in search of outfits for their upcoming prom night, some will be confronted with a very literal interpretation of a prom night stereotype.
In order to bring attention to the dangers of unprotected sex, the Adolescent Health Project & the Women's Fund of Omaha have teamed up to create a series of prom dresses created out of condoms and having them places in displays at dress shops.
If any curious teens approach the colorful, rubber-covered creations, they will be welcomed by a tag which, rather than a price, contains a warning.
'Being safe is always in style. Avoid sexually transmitted diseases and unintended pregnancies.' they say.
The warnings are meant to contain a 'price' of their own: the potential cost of unsafe sex.
'This is a great opportunity for us to reach teens and their parents in an unexpected way before prom, and get the message out to think twice before having unprotected sex, because it can lead to multiple health risks or even a baby,' said Gary Mueller, Creative Director of SERVE, a non-profit ad agency assisting with the campaign, told WOWT.
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