From a game to a graphic book to a 12-city tour, Saif Ali Khan is using every possible marketing tool to promote his newest production 'Agent Vinod'.
The actor-producer says marketing is expensive but vital to a film's success.
Saif is not only producing 'Agent Vinod', but also playing a spy in the thriller directed by Sriram Raghavan.
Releasing March 23, it will also feature Kareena Kapoor and yesteryear villain Prem Chopra in the cast.
The 1992 movie 'Parampara' marked Saif's entry into filmdom and he gave powerful performances in 'Omkara', 'Being Cyrus' and 'Ek Hasina Thi' but the actor says his role in 'Agent Vinod' has been most demanding so far.