53-year-old music icon Madonna looked elegant in an ankle-long black dress at Macy's in New York, promoting her fragrance Truth or Dare.
Madonna said of her new product that she has always been obsessed by fragrance and for years wanted to create something personal that was an expression of her, but that other people, could also relate to.
She added that she wanted to create something classical and timeless and yet modern.
Madonna elaborating about her idea of creating a personal fragrance added that her oldest memory of her mother is her perfume.
Madonna also stressed that she wanted to recreate this scent, but with something fresh and new about it as well, "Something honest and yet daring — hence the name Truth or Dare."