James+Cameron+eyes+Chinese+market+with+3D+joint+venture
Friday, 10 August 2012 - 8:00
James Cameron eyes Chinese market with 3D joint venture
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James Cameron, the creator of the blockbuster film Avatar, has announced a joint venture with two Chinese firms in a bid to capture the country's fast-growing movie market.

His firm, Cameron Pace Group and its Chinese partners will develop advanced equipment for 3D filming.

The move comes amid a boom in China's movie industry and a growing demand for 3D films in the country.

Various Hollywood filmmakers have been trying to tap into the Chinese market.

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