Where+did+all+of+MTV%27s+viewers+go%3F
Wednesday, 12 September 2012 - 8:12
Where did all of MTV's viewers go?
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MTV's "Video Music Awards," last week was seen by 6.1 million viewers, less than half of the 12.4 million who watched in 2011, when the show was believed to be MTV's most-watched program ever.

The show wasn't lacking for star power, with performances by Taylor Swift, Frank Ocean, Green Day, Pink and Alicia Keys with Nicki Minaj.

But it aired on a Thursday this year, instead of a Sunday, when more viewers tend to be available.

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