The Spice Girls musical Viva Forever! has failed to sell out, with tickets still on sale for most performances.
After launching with great fanfare a month ago, more than 200 seats remain unsold on certain nights.
But publicists for the show have rejected press claims that the production faces closure.
However, weekend performances for the musical, which took more than 4 million pounds in advance sales, are either sold out or nearly full - with just a handful of tickets left over in most cases.