Ringo+Starr+is+the+new+face+of+Skechers.
Monday, 27 October 2014 - 8:43
Ringo Starr is the new face of Skechers.
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The former Beatle is following in the footsteps of athletes Joe Montana, Joe Namath and Pete Rose to front the footwear brand's latest relaxed-fit campaign.

According to WWD, Skechers' president Michael Greenberg said: ''Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for their popular relaxed-fit footwear collection both in the U.S. and especially around the world.''

Michael believes the 74-year-old drummer is the perfect ambassador for the brand as he is not only a music legend but a ''style icon''.
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