The company opened its seventh bookshop in New York on Thursday, drawing a steady stream of selfie-snapping gawkers, tourists and loyal shoppers who revelled in the novelty experience of shopping in person.
Amazon opened its first bookshop in Seattle in 2015.
By the end of this year, it plans to have 13 in the US.
It's also grown its physical footprint on university campuses and is experimenting with grocery and convenience shops.