Luxury fashion brand Gucci will go fur-free from next year, the company's chief executive has announced.
Marco Bizzarri said on Wednesday (11) during an event at the London College of Fashion that the move formed part of a commitment to sustainability.
The Italian fashion house will make the changes from the brand's spring-summer 2018 collection and auction off all of its remaining animal fur items.
Campaigners hailed the move as a "huge game-changer" in the fashion world.
The change means Gucci will no longer use mink, coyote, raccoon dog, fox, rabbit and all others species specially bred or caught.