Sony to announce new strategy, eyes growth in sensors, PlayStation

Wednesday, 18 February 2015 - 13:07

Bolstered by investors' faith in its restructuring, Sony Corporation is set to announce a new strategy highlighting the potential of its image sensors, PlayStation and entertainment businesses to help it return to growth after years of losses.

Sony shares have risen over 80 percent over the past year as investors applauded the restructuring, which accelerated since Hirai appointed Kenichiro Yoshida as his chief strategy officer in late 2013.

Both executives have been honing Sony's focus on niche markets where sales have been strong, such as the PlayStation videogame network and the camera image sensors, while cutting back on loss-making products including TVs and smartphones.