Maggi introduces latest entrant to its Devilled range - Maggi Devilled X-Tra Green Chilli!

Thursday, 26 February 2015 - 14:12

First ever green chilli instant noodle variant to enter local market

Sri Lanka’s leading instant noodle brand, Maggi, unveiled its latest innovation, Maggi Devilled X-Tra Green Chilli - the first ever green chilli noodle to enter the local market.

The newest addition to the Maggi Devilled portfolio, Maggi Devilled X-Tra Green Chilli contains real green chilli, a popular local ingredient used in Sri Lankan cuisine greatly loved by local youth.

“Maggi Devilled X-Tra Green Chilli is set to revolutionise the instant noodle category with its spicy green chilli taste, brought to our consumers through real green chilli. Coupled with Nestlé’s world class quality standards and consistent efforts at innovation and renovation, our popular noodle brand Maggi will continue to bring the best in taste and flavour to our local consumers,” said Priyadarshinie Karunaratne, Assistant Vice President – Food for Nestlé Lanka PLC.

“The Maggi Devilled range is an example of Nestlé’s world renowned R&D expertise combined with an apt understanding of local consumer preferences,” said Shivani Hegde, Managing Director of Nestlé Lanka PLC.

The Maggi Devilled noodles range offers indigenous and spicy flavours set to delight the taste buds of Sri Lankan youth, in varieties of Devilled Chicken, Devilled Chilli Chicken, Devilled Kottu and now Devilled Green Chilli.

Maggi Devilled X-Tra Green Chilli is now available at leading supermarkets and retail outlets at a price of Rs. 65.