Facebook 'to launch ads within videos'

Wednesday, 11 January 2017 - 9:56


Facebook is to test "mid-roll" video advertising - in which ads are played after a video has already started.

Reports state that the ads would probably first appear in Facebook videos by professional publishers.

To date, the social network has resisted allowing "pre-roll" ads that play before a video starts.

Publishers would receive 55% of revenue from mid-roll ad sales.

Facebook declined to comment.


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