Wavemaker, GroupM’s new billion-dollar revenue, media, content, and technology agency created from the merger of MEC and Maxus has been launched in Sri Lanka.
Wavemaker Sri Lanka will open with a team of over 30 professionals spanning across media, content, and technology.
The team will be led by the recently announced new CEO Namalie Herath and will serve a diverse portfolio of clients.
The expertise of two of the largest global media buying networks coming together will set to adopt fresh approaches to content creation that will further enhance a brand’s online offering to boost its performance.
Through this consequential merger, all Wavemaker experts will collaborate globally to connect their skill and creativity to ensure brands and clients optimize the effectiveness of their marketing spend.
Namalie Herath, Chief Executive Officer of Wavemaker, Sri Lanka said, “This is a momentous milestone in our journey and in addressing the shift we are experiencing in content consumption. In a very challenging digital environment, it is important to guide clients and help them to adapt to new media and in building quality content.”
Wavemaker offices are in 90 countries with over 8,500 employees.
Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.