Apple passes Coke as world s top brand

Tuesday, 01 October 2013 - 11:07




Tech giant Apple has ended Coca-Colas 13-year run as the worlds most valuable brand on a highly regarded annual list.

And the rivalry between Apple and Google has apparently been good to both.

Bolstered by the dominance of its Android operating system, Google also leapfrogged Coke, moving into second place on Interbrands yearly Best Global Brands list.

They headed a tech-heavy list, on which IBM, Microsoft, Samsung and Intel helped round out the top 10.

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