Elvis Presley brand sold.

Wednesday, 27 November 2013 - 7:20

The Elvis Presley brand has been sold to the same company that owns image rights to icons such as Marilyn Monroe and Muhammad Ali.

Authentic Brands Group announced yesterday that it had bought the King of Rock 'n' Roll's intellectual property from Core Media Group.

It is also working with the founder of another company to operate Elvis's former home, Graceland, which is now a major tourist attraction in Memphis, Tennessee.

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